Bumble x Amelia Dimoldenberg
Bumble Socials
At the start of the year, Bumble teamed up with ultimate it-girl and Chicken Shop Date host, Amelia Dimoldenberg, for a partnership centered on personal discovery, self-love, and the golden rules of dating. Alongside the Bumble creative studio designers, we developed an editorial campaign with a bespoke visual identity inspired by 90s magazine covers, placing Amelia in the spotlight.
I was involved in the first phase of the project, starting with the design of the magazine covers. These were then printed and used as props on set, creating a visual of Amelia lying on stacks of magazines during the shoot. The photoshoot was followed by a video production of an interview with Amelia. The resulting imagery and video formed the foundation of an engaging social media campaign with exceptional engagement across platforms.
I was involved in the first phase of the project, starting with the design of the magazine covers. These were then printed and used as props on set, creating a visual of Amelia lying on stacks of magazines during the shoot. The photoshoot was followed by a video production of an interview with Amelia. The resulting imagery and video formed the foundation of an engaging social media campaign with exceptional engagement across platforms.
Art Direction
Concept Design
Social Media
Magazine covers using fake names designed as part of the props used for the photoshoot.
Social Media Assets of Amelia’s interview, created with images from the shoot and magazine covers.
Results:
5.4M video views and 473k engagement rate (above benchmark of 5.05% vs usual 2%)
4.8% in-app open rate & 617k opens
9 pieces of press coverage; Adweek, Gen Z Substack, After school, ELLE AU & British Vogue
- Design team: Mira Chelala, Naomi Rowaiye
- Creative Direction: Emily James, Katy Roughton
- Copy: Jenna Morrissey
Holiday Single Series
Bumble Socials
As part of Bumble’s 2025 social strategy, we reimagined the brand’s content to focus on community and connection. The goal was to create educational, insightful, and relatable content that positioned Bumble as the go to platform for advice on modern dating. Through an elevated tone and refined visuals, we built a content rich ecosystem that extends beyond the app, celebrating real experiences and meaningful connection. Visually, this came to life through a new editorial direction that introduced a premium look and feel, setting a fresh standard for how Bumble shows up across social and beyond.
Art Direction
Concept Design
Social Media
- Design team: Mira Chelala, Naomi Rowaiye
- Creative Direction: Jessica Shaw
- Copy: Stacey Carter