Bumble Growth
One of the key pillars of Bumble’s growth is its organic channels, with App Store Optimisation (ASO) playing a central role in driving success. The App Store serves as a crucial touchpoint where users discover Bumble’s features, promotions, and cultural activations.
During one quarter, I took on the design leadership of ASO and was responsible for creating and scaling assets across all App Store touchpoints, from In App Events to the Apps and Games tabs. The visuals needed to be simple yet impactful, drawing inspiration from the app’s UI. The approach was to distill the app’s design language and creatively reimagine it to highlight specific features such as Compliments, Superswipes, and ID Verification. The focus also extended beyond product features to broader cultural moments like International Women’s Day, Valentine’s Day, and Carnival. The overarching goal was to boost visibility, maximise traffic opportunities, and continually innovate across the marketing funnel.
Graphic Design
UX/UI
- Design team: Mira Chelala
- Creative Direction: Georgia Weisz
- Motion design: Andi Pirlogea, Bradley Norris
- Copy: Marisa Dipre
- Project Managment: Maddie Braidwood