Vitl

Services

Art Direction

UX Design

Packaging Design

Digital & Print Collateral

Photography

Vitl is a company that specialises in enhancing individual well-being through personalised nutrition. They offer tailor-made supplements and convenient at-home nutrition tests, allowing customers to optimise their health and get a better understanding of their bodies’s needs.

In my role as a Graphic Designer, I had the opportunity to engage in a plethora of projects, from Art Direction to the creation of both web and print materials. I took charge of designing the landing pages of the Vitamin and Protein bars and worked on the packaging of the effervescent tablets from inception to final product. I also contributed in iconography design particularly health goals icons and Instagram highlights. One of the standout moments in my journey was overseeing the art direction and the styling of the brand’s photoshoot.